2011
Video 4’00”
No Sound
gizmos, director: Bernardo Gaeiras
with: Mariana Cachita, Luis Gaeiras
camera: Francisco Moreira, João Couto C
editing: Francisco Moreira
Supporting video for the piece Gizmo (2010). In the video, the host convincingly demonstrates and sells the benefits of the devices. The visual language is based on infomercials and in doing so, it attempts to allocate the goods within a credible market realm. Throughout the piece, it avoids to reveal its utilitarianistic qualities.